(MEMPHIS TOURISM RELEASE) – In partnership with the City of Liverpool, Memphis Tourism has unveiled a plaque commemorating the historical and musical relationship between both cities. The plaque is now located on Mathew Street outside of the Cavern Club, where The Beatles were originally discovered by manager Brian Epstein in 1961.
The sister cities cemented a partnership in 2004 along with the anniversary of Elvis Presley’s first record being cut during the 50 Years of Rock ‘n’ Roll global celebration.
In 2011, music venues in each city were designated transatlantic “Rock ‘n’ Soul Mates” in an effort to encourage international tourists to explore the musical and historical connections that have shaped world culture.
John Lennon once said, “without Elvis, there would be no Beatles,” asserting that Elvis Presley’s worldwide influence had a profound impact on the band’s formation.
Today, representatives from Memphis Tourism and Liverpool gathered to unveil the plaque in tandem with ongoing plans aimed at transforming the epicenter of Liverpool’s musical heritage.
“Liverpool and Memphis are two global music cities whose appeal transcends generations,” said Liverpool Mayor Joe Anderson. Over the last few years, we have been working really hard to develop visitor and business opportunities which connect and promote our great cities and incredible musical heritage. I welcome this gift from Memphis that will be yet another attraction for tourists on Mathew Street, as we work to enhance this historic area and improve the visitor experience.”
Kevin Kane, President & CEO of Memphis Tourism said, “Memphis and Liverpool share the spotlight as two iconic global music cities. This plaque made in Memphis placed on Mathew Street outside the world-famous Cavern Club cements the unique and lasting bond between our cities. Together, we are in great company and inspiring each other and music artists all over the world.”
Kyle Veazey, Deputy Chief Operating Officer for the City of Memphis, remarked, “Mayor Strickland is always proud to tell people how Memphis is a city that’s changed the world, and our musical heritage is a big reason why. How fitting it is to be in Liverpool today on the mayor’s behalf to celebrate two cities that have had such an impact on the world through music.”
“Liverpool and Memphis are two of the world’s great music cities and we welcome this formal recognition of that shared status, and of the continuing strong musical links between our cities,” added Michael Eakin, Chair of Liverpool City Region Music Board. This plaque celebrates the great musical heritage of Liverpool and Memphis, and also the fact that both are vibrant and creative musical cities today, always looking forward and continuing to produce great talent.”
Peter Hooton, Chair of The Beatles Legacy Group, said, “Beale Street, Memphis is the birthplace of the Blues and the Cavern in Mathew Street is the birthplace of modern popular music. What better way to commemorate the legacy and links between these two iconic music cities that helped shape music and will continue to do so for generations to come?”
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